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Re: ARIA used in SEO (Search Engine optimisation)

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From: Murphy, Sean
Date: Dec 7, 2022 11:12PM

Laurence,

Thanks I saw that article before. It would be good if Google responded to give a very clear answer.

Regards
Sean Murphy

Sean Murphy | Senior Digital System specialist (Accessibility)
Telstra Digital Channels | Digital Systems
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-----Original Message-----
From: WebAIM-Forum < <EMAIL REMOVED> > On Behalf Of Laurence Lewis
Sent: Wednesday, 7 December 2022 8:58 AM
To: <EMAIL REMOVED>
Subject: Re: [WebAIM] ARIA used in SEO (Search Engine optimisation)

[External Email] This email was sent from outside the organisation - be cautious, particularly with links and attachments.

I don't think Sean's question is about 'should I use ARIA for SEO purposes', but is SEO affected by the use of ARIA. For example if I extend the information on a button from the visible text Buy now to use an aria-label Buy this product now' is the 'Product' identified in the search algorithms.

Running a quick search I did not find any specific information that ARIA benefits SEO in any way. The most relevant opinion I found is the first answer in the following webpage.

- Does ARIA help SEO? Have you experienced any benefits for organic
search?
<https://aus01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwebmasters.stackexchange.com%2Fquestions%2F137304%2Fdoes-aria-help-seo-have-you-experienced-any-benefits-for-organic-search&amp;data%7C01%7Cd944315%40teamtelstra.mail.onmicrosoft.com%7Ce6bd6967b8fb499b56b008dad7d50c2b%7C49dfc6a35fb749f4adeac54e725bb854%7C0%7C0%7C638059607294024509%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=I8rZXsLUPnO31RaSiUM10ddRFZxs8VZCmC8osgPcOYM%3D&amp;reserved=0>

References used

- List of Google Search ranking updates
<https://aus01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fdevelopers.google.com%2Fsearch%2Fupdates%2Franking&amp;data%7C01%7Cd944315%40teamtelstra.mail.onmicrosoft.com%7Ce6bd6967b8fb499b56b008dad7d50c2b%7C49dfc6a35fb749f4adeac54e725bb854%7C0%7C0%7C638059607294024509%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=Sj90qdlgh5Hrd7wEc%2FwJj3U3mCgBsTshcuPk019ueq8%3D&amp;reserved=0>
- How results are automatically generated
<https://aus01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.google.com%2Fsearch%2Fhowsearchworks%2Fhow-search-works%2Franking-results%2F&amp;data%7C01%7Cd944315%40teamtelstra.mail.onmicrosoft.com%7Ce6bd6967b8fb499b56b008dad7d50c2b%7C49dfc6a35fb749f4adeac54e725bb854%7C0%7C0%7C638059607294024509%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=KRK5qSYFttYQL7PDUz9A61O9s3X4%2Fs3tZCNmIzBB8uU%3D&amp;reserved=0>


Laurence Lewis | Accessibility Senior Specialist

Telstra Digital Channels | Digital Systems